Tired of remembering dozens of usernames and passwords for each e-commerce website and gaming service? I know that I certainly am, and so does Amazon, as the company has just announced its all new “Login with Amazon” service. The new functionality will be making its way to Android, iOS, and other websites as soon as developers can implement it.
The idea is to expand Amazon’s business model, allowing for a broader range of developers and businesses to take advantage of existing Amazon account features and some of the company’s newer ideas. For a start, the service can be used by developers to add in-app purchases linked with customers Amazon accounts, and will allow more developers to open their apps up to the Amazon AppStore.
There’s also a specific focus on gaming. Amazon’s new GameCircle service adds all sorts of features familiar to gamers, such as achievements, leader boards, and friend lists. If Amazon can find broad adoption within gaming apps, this could bring a much needed level of cohesion to gaming on Android.
Although today’s announcement was targeted mostly at developers, what this means for consumers is that we’ll soon be able to start using our Amazon accounts with a variety of other apps either on Android or on the web. Michael Carr, Amazon Vice President of e-commerce services, summed the service up with this statement:
Amazon customers now have a hassle-free way to quickly and securely sign-in to apps, games and websites, without having to remember yet another password.
If you’d like a look at what Login with Amazon aims to do for developers and consumers alike then check out the promotional video below.
But I have a question: when it comes to Android, will consumers really choose to move over from Google’s Play Store, which already enables a lot of these features, to a third party service?
Well it turns out that Login with Amazon already appears to be having some success, as a trial with Zappos.com revealed that customers opted to log in using Amazon’s solution 40% of the time. Similarly, another trial conducted with Woot found that customers used Amazon sign-in twice as often as any other social login on their site.
To help Amazon’s sign-in service get off to the best possible start, the software development kit (SDK) is being made available to developers free of charge, so we could see a pretty quick adoption of this new service.
SEATTLE–(BUSINESS WIRE)–May. 29, 2013– (NASDAQ: AMZN) — Today, Amazon launched Login with Amazon, a new service that will enable the over 200 million active Amazon customers to securely and simply login to apps, games, and websites. Login with Amazon allows developers to easily reduce sign-in friction for their customers, leading to higher engagement and order conversion.
According to a 2012 Harris Interactive study, over half of all American Internet users have five or more unique passwords to remember. Login with Amazon reduces sign-in friction by eliminating the need for users to create an …read more
Via: Android Authority