According to Bloomberg, the market share for Android tablets is on the rise, while Apple is going down. And this happens on the world’s largest market, the Popular Republic of China, where Android OS is becoming increasingly popular. Pretty weird for an open source OS in an authoritarian country where even internet access is censored, don’t you think?
Bloomberg cites Dickie Chang, a market analyst for IDC, who claims that Apple’s iPad sales figure for the second quarter of 2013 has dropped significantly when compared to the same period of 2012.
According to Mr. Chang, Apple’s market share for Q2 of 2013 represents 28% when it comes to tablet shipments in China, and this is a huge decrease from the 2012 figure, which was 49%. Even in those terms, the iPad was still the best sold tablet in the region.
The second place was secured by Samsung with 11% market share and in the third place, Lenovo, the Chinese state-owned company with 8%, the latter two running on Android OS obviously.
But the surprising news are provided by the local tablet makers that are producing cheap and affordable Android tablets. These are companies we never heard of before, like Ramos, Teclast, Onda, Algo and many others. When combined, their Android running tablets sales figures are pretty impressive : they managed to ship 50% of the tablets sold in 2013, a significant increase from the 36% in 2012. And obviously, they stole from Apple’s market share.
According to Shaun Rein, the managing director of China Market Research Group based in Shanghai, let me quote :
Apple managed to sell almost 1.5 million iPads in the region in 2013, while Samsung and Lenovo sold ~1 million combined. The market share plunge for Apple is due to their lack of innovation lately but also by the very low prices for the locally produced Android tablets.