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Best Buy Reportedly Extends Thunderbolt Price Past March 20th

by On March 17, 2011

Best Buy had a “genius” plan of selling the HTC Thunderbolt to people who pre-ordered the device for the normal retail price of $250 and to customers after it launches to $250 on a two year contract. However, the original plan was for Best Buy to up the price to $299 on a two year contract after March 20th. With Verizon Wireless and other third party retailers selling it for the standard price of $249 on a two year contract, it’s hard to imagine why anyone would purchase a Thunderbolt from Best Buy after Mrcah 20th. Today, Best Buy released a statement saying they would extend the $249 price point indefinitely. They don’t give a reason as to why they extended the original pricing, but it’s obvious they did so to remain competitive in selling smartphones. The full announcement can be read below:

MINNEAPOLIS, March 17, 2011 – Best Buy (NYSE: BBY) today confirmed that it will extend the $249.99 pricing for the HTC ThunderBolt 4G beyond the initial March 20 end-date outlined in the original announcement, available at Best Buy Mobile standalone stores and online at www.bestbuy.com/mobile. This pricing change reflects Best Buy Mobile’s ongoing commitment to provide the most smart phones under one roof with straightforward pricing, informed advice and someone to be there for the life of your phone.

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