There is no place like home and that is what Facebook brings along with it. If customers or prospects can get your reply to their queries at the comfort of their homes then they can be loyal customers. It cuts across all circles of your buying customers whether young or old. For example, if a customer makes a purchase and there is a delay in delivery of the item, they can post the issue on your Facebook page and your social media manager can give them a reply on the status of the matter.
This will help your business to develop a close relationship with its customers and thus good for business. Facebook marketing is thus a must for any online shop looking to thrive in the highly competitive industry. The following points are the reasons why you should endorse such a strategy for your business:
It helps you to speak to potential customers
For customers who frequent the social media platform, they can be lured depending on the conversations you post on the platform. Facebook marketing is result oriented and offers a better and more affordable way for small businesses to thrive. You, however, need the human touch in the way you write content, how you reply to your followers and the consistency of posting the content.
You can build a large fan base on Facebook
You do not have to be an influencer in your industry to gain followers on social media. As long as you have the right objectives and you have a professional social media profile, everything else will play out on its own. Since on Facebook alone there are over 1.5 billion users, you can use this to give your business the needed boost. Remember that for an ecommerce business, making a sale is vital. You have to compete with other thousands of stores for the same number of clients. Luckily, you can gain followers with ease and woo them to become buying customers.
You can share your products on Facebook
You will not find any larger market share of customers and prospects than what social media has to offer. You have people socializing on your Facebook page and by sharing the products you sell on that platform, you expose it to daily views and within a short time, someone will come up wanting to buy that product. Facebook marketing has become a trend for most online shops. They can use the platform to entice buyers into purchasing the products from your store. Apart from that, you followers can share the product on their respective pages which will increase your chances of converting.
Helps improve SEO for your business
Search engine optimization has taken ranking to a different level. Now, it is able to index conversations or the level of engagement on social media. For example, if your followers have a lot of engagements on social media, on your page, then this will be used to assess the quality of your SEO which will improve ranking. As an ecommerce business, you fully sell online and thus ranking will be vital for the success of your business. Having a social media account with followers who are consistently engaged will be good for business as potential clients will find you once they search what you are selling on search engines.