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Google Does Read Your Emails, According to Its Updated ToS

by On April 16, 2014

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Google Admits to Reading Your Emails

The tech giant Google just admitted that it’s actually reading your emails. In case you did not know, after the privacy terms and conditions were updated on Monday, it became very clear the fact that all the information submitted via its email system is analyzed. The announcement is part of Google’s attempt to be more transparent when it comes to its email scanning habits.

This announcement is a “mea culpa” kind of thing, a “stain on me” from Google, if you’re taking into account that no further than last year the American tech giant was accused that it intercepts its users private data in order to place its adverts more accurately.

Last year, Google’s excuse was that this kind of practice was clearly stated in its Terms of Service, even if the users were flabbergasted upon reading the news. Now, Google made it even more clear, by adding a new paragraph in its ToS on Monday, in which it explains how the proprietary software  automatically scans your emails and it analyzes the content (received, stored or sent), in order to target you with personalized ads:

Let me quote Google’s updated terms of service :

Our automated systems analyses your content (including emails) to provide you personally relevant product features, such as customized search results, tailored advertising and spam and malware detection,”“This analysis occurs as the content is sent, received, and when it is stored.

In the same statement, Google said that the updates regarding its ToS  are aimed for making people to understand more easily the fact that there’s no privacy when it comes to sending and receiving emails via their systems. Well, they didn’t said that literally, but that’s what it actually means (emphasis added, read NSA/whatever agency) :

When you upload, or otherwise submit, store, send or receive content to or through our Services, you give Google (and those we work with) a worldwide license to use, host, store, reproduce, modify, create derivative works (such as those resulting from translations, adaptations or other changes we make so that your content works better with our Services), communicate, publish, publicly perform, publicly display and distribute such content.

What Can You Do?

Despite the public outrage about  Google’s complete and abysmal disregard for the privacy of its users, the tech giant continues its nefarious practices, i.e. scanning your emails in order to serve you further with personalized adverts. All you can do for now is to stop using their services.

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