We already know that Google is tracking everything you do online, from your shopping habits to where you go, what do you like, where do you live, if you have pets, what are your friends, basically Google is everywhere in your life. The only condition is to use their products, i.e. their omnipotent search engine (which is number 1 in the world by a landslide, despite the privacy issues revealed by the PRISM scandal), their Chrome browser, their Circles social network, not to mention the Android Mobile operating system.
Now, a patent filled by Google will monitor your eyes movement, so in the near future Google will even know what you’re looking at, so basically, your life will be an open book for the nice people from the Mountain View.
The patent is for an eye-tracking technology that will be used in the Google Glass initially, and will represent a new way of controlling your smart device, instead of gestures or taps, that are currently used in smartphones.
Obviously, this will be the initial use of the “Gaze” patent, I mean controlling your Google Glass, in the future there are no limits for its use, for example menu navigation or, why not, to determine the best ad placement in your browser, not to mention the possibility of knowing what are your preferences when visiting an online shop etc.
With this new patent, Google will know for how long you’re staring at something and it will be very easy to determine what it was you were looking at.On the creepy side, with this patent, Google can determine your pupil reaction to the item (if the pupil dilates, you’re interested or something like that) and via the smartphone’s GPS they will know precisely where you were when viewing the item.
Let’s take a look at a small portion from the patent “Abstract” :