The X Phone is coming, and we know what it will be: mid-range, with some interesting nuances. The hardware won’t blow us away, but some of the new features might. We’re all reading about an “always on” feature for voice search, and of course the customization is a hot topic. Assembled in the US is nice for jobs, but does it matter to consumers?
Google is making a concentrated effort to improve their contextual awareness of us, which could be helpful. The more that is known about our wants and needs, the more our devices can help us. If I’m having a conversation about the New York Yankees, my Motorola X Phone with an “always on” listening function may then suggest news for the Yanks in my Google Now stream next time I open it. If I mention in conversation that I need to pick up coffee, my device may hear that and give me a pop-up reminder once I get to the store or am near a Starbucks.
You design the X Phone, but the X Phone doesn’t define you. Interesting concept.
The hardware, though, makes us wonder. Why would Motorola make a middle-of-the-road device like the X Phone, and pack such interesting features into it? We assume any new device has to play leap-frog with the last, in terms of hardware, but it doesn’t. The price point is what matters, and Motorola’s aim is for a sub-$300 X Phone. Even with the blessing and backing of Google, that’s a tough price to hit with a spec-heavy phone.
A price like that will put the device into more hands, and could have some ripple effects. If the device were a big hit, and it seems like it will be, the industry could see a bit of a shift. Great hardware doesn’t always translate into a great experience, which can be demonstrated by the Google Play Edition devices. Skinned Android devices have their fans, as well as their detractors. The introduction of GPE devices in the Play Store is already showing that a shift in how the consumer is considered by manufacturers may be taking shape.
Do mediocre hardware specs with great software mean much? On paper, no, but a list of specs don’t tell the tale of how we live with tech. The experience is what matters, and that’s what Motorola is hoping to deliver on. The new device may not deliver across the broad spectrum of “wish list” wants, but it’s not meant to. It’s meant to do a few things, and do them well. If the X Phone can nail contextual data and the “awareness” factor ends up being useful, it will be a huge success.
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Via: Android Authority