HTC ONE sales lead to 2 months of growth and a possible future


During the 3rd quarter of 2011 HTC was the top selling mobile phone manufacture in the U.S. and had taken 24% of the market even out selling Apple at the time. When the iPhone4 was released HTC basically was shouldered aside and began a steady decline. The reviews are now out and it has been stated by many that the HTC ONE is currently the best smart phone available on the market. This past February HTC hit a company record low so this newest turn of events, revolving around the HTC ONE, is a good sign for the Taiwanese company. HTC may have being going “all in” with their bet on their new flagship device but it is currently paying off. HTC.One-x HTC’s monthly sales figures from March showed a 39% increase which was followed by another increased sales figure of 26% for April. Two consecutive months of increased sales is encouraging but HTC should not get their hopes up too soon. There is still a fight to be fought for Smart phone supremacy and HTC will be approaching from a disadvantaged position. HTC will need to retain consumer satisfaction with their HTC ONE against the Samsung Powerhouse Galaxy S4 while contending with the hammer that Apple intends to drop with the iPhone5. Some if the anxiety building around HTC may have something to do with their past inabilities to evolve rapidly enough to stay competitive in the smart phone market. Chief Executive Officer Peter Chou had stated, “The market changed, and it was a little unexpected.” In this statement Chou was referring to how the Market had shifted towards branding as means to sell as opposed to devices standing on pure technical merit. It is reported that Chou took almost a year to agree to change the black phone casing because he believed it was “Iconic.” How could a black case be iconic when every phone has one? HTC chou Apparently things have changed because for HTC because the last 2 months of sales are undeniable. This change may have come from an internal restructuring of personnel and market view. Now Chou refers to the HTC ONE and explains,” If we don’t let people bring out their ideas, then how could we come up with a breakthrough product like this?” If the company has changed as much as has been reported HTC may still have a chance, however if the management and production styles takes a back step it could be the very last steps HTC make. Source- businessweek

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