In a recent announcement the South Korean company declared that it has achieved an impressive milestone. The L-Series branded handsets have sold 10 million units worldwide. Although this figure is not so impressive when compared with Samsung and Apple’s gigantic numbers, it is still a significant number. A rather impressive point to be noted is that the L-Series is LG’s mid to low range one. That means it rarely gets the attention it needs, as the spotlight hogging G-Series takes it all. Although the G-Series high end phones get all the coverage and attention, it’s the quality mid to low range devices which move a lot. The LG made Optimus G created quite a few waves in the market and is quite frankly a good device but Optimus L9 is moving pieces very rapidly in the US market. Even though LG has not hit big like Samsung and Apple in that region, it is extremely popular in the south Asian markets. The company is more than happy for the mild success its medium range devices achieved. The company also credited the success to the unique designs of its phones. The company stated that this milestone indicates that people are more inclined towards distinctive and beautiful handsets, not the ones who scream “me too”. The L-Series which includes Optimus L3, Optimus L5 and Optimus L7 where launched in early 2012 which were quickly followed by Optimus L9 the more “popular one”. These devices are priced very distinctively to suit all the ranges. Also the screen sizes are of many variations to ensure that every customer finds the perfect fit. The President and CEO of the company Dr. Jong-seok Park stated, “This milestone demonstrates the importance of delivering smartphones with stylish design, comparative size of display and enhanced UX features, Whereas other manufacturers are putting all their eggs into a one-size-fits-all phone, our strategy is to develop mobile products for all types of customers according to their individual needs and lifestyles.” We must admit this strategy is quite clever, why chase something which is hard to catch. With the widespread of the LG’s catalogue, around 50 countries worldwide it is hardly surprising that the budget-mid ranged phones are doing so well. As we look at 2013, we suspect the company might try to duplicate its success with newer models.