Report: Facebook Shedding Massive Traffic

According to a recent study performed by SimilarWeb, a market research company,  the amount of Facebook internet traffic from the United States has plummeted since 2016. This is from  CNBC :

Four billion. That, according to a new study shared with CNBC by market research firm SimilarWeb, is how many monthly page visits Facebook has shed in a slow-drip but nevertheless huge decline over the last two years.

Facebook’s traffic hasn’t just fallen by about half since 2016, according to the study. Among the consequences of such a precipitous drop is the opening it’s given to YouTube, which the study’s data shows is about to overtake Facebook to become the second biggest site, traffic-wise, in the U.S. Which would give Google ownership of the top two spots, pushing Facebook down to number three.

This seems to be a 2 year long trend, and the decline in traffic doesn’t appear to end any time soon. The question is why is this happening to world’s largest social media platform. The truth is, there have been a lot of scandals involving Mark Zuckerberg and Facebook lately.

Facebook has faced a number of issues in the past few months, including one of the biggest share price drops in Wall Street History, shareholders attempting to oust CEO Mark Zuckerberg as chairman of the board, more questions surrounding election interference, and finally the banning of Infowars and Alex Jones from its platform has led to the social media Masters of the Universe facing criticism from multiple groups.

Also, younger people are abandoning the platform in droves, as per  a study from the Pew Research Center.

Just 51% of US individuals aged 13 to 17 say they use Facebook – a dramatic plunge from the 71% who said they used the social network in Pew’s previous study in 2015, when it was the dominant online platform.

If I were a Facebook shareholder, I’d be worried, to say the least. Another problem with Facebook, which market analysts don’t seem to acknowledge nor to understand, is that a large part of the US population has been alienated by the blatant censorship and persecution of conservatives on the platform. Obviously, it’s not only Facebook doing it, but Zuckerberg has made it crystal clear lately that conservatives are not welcome on Facebook anymore. And yes, I am talking about the Alex Jones extravaganza. Yesterday was “the Stormer”, today is Alex Jones, tomorrow it will be you and me.

Is Facebook going the way of My Space?

 

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