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Rovio gets into Game Publishing with the Rovio Stars Initiative

by On May 14, 2013

rovio.stars.publishingRovio is certainly no stranger to the world of gaming considering they came up with that whole Angry Birds thing. Now it looks like they are getting in to the publishing business with the Rovio Stars Initiative, and they already have two games lined up.Ice Breakers Rovio The Rovio Stars Initiative is the group’s first attempt at the publishing biz, and they plan to focus on a select group of games with memorable characters and entertaining gameplay. The first title under the Stars Initiative will be Icebreaker: A Viking Voyage by Nitrome. It’s a slashing game of sorts, and as you can see from the trailer below, it has a unique style and looks like quite a bit of fun. Next up will be Tiny Thief by 5 ants, which is described as a “beautiful medieval adventure” with stealth-based puzzles. It kind of reminds me of Hamlet which definitely isn’t a bad thing if you dig puzzlers. Both new games under the Rovio Stars Initiative look interesting, and nothing like Rovio’s previous titles. Bad Piggies and The Amazing Alex are both great games in their own right, but I don’t think it’s a stretch to say they didn’t quite measure up to Angry Birds in the fun department. While they won’t be true “Rovio” games, they have said they’ll add an “extra layer of polish” to the titles, and help them find a wider audience. Can’t argue the second point, but one has to wonder what that extra layer of polish entails.tiny.theif There’s no doubt that anything published under Rovio is going to receive a massive amount of attention, but it remains to be seen whether that “polish” will include lots of ads and in-app purchases. It’s something we’ve seen a lot of lately as more developers are starting to branch out and publish third-party titles. Icebreaker and Tiny Thief both look like they could be excellent games, so here’s hoping that we’ll get a paid version sans IAP’s to go along with the freemium version that we’ll probably see. Source – Rovio

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