According to the latest data released by Gartner in Q2 of 2013, we are living historical times : for the first time ever, smartphones outsold “dumb phones”, courtesy of Android Mobile. What can I say, achievement unlocked for Android, what’s next? World Peace, obviously.
Let’s get serious and take a look at the graph:
The worldwide sales figure for smartphones was 225 million devices, a huge 46.5% increase from 2012. As you probably figured it out, the dumb phones sales dropped with 21%, to 210 million units. Of course, things look quite different in various regions of the world for example in Asia Pacific, Latin America and Eastern Europe the smartphone sales were increased by 74.1%, 55.7% and 31.6% respectively, year by year.
The main driving force behind the smartphones taking over the world was Android Mobile OS, which now holds almost 80% market share worldwide. In 2013, over 177 million Android running devices were sold globally, representing an 80 million increase from 2012. Apple comes in a distant second place, with 14.2% market share, which represents a 4% decrease from the last year. Ironically, Apple managed to sell 32 million units this year, compared to 28 million in 2012 in the same period, so they actually had a net increase in sales. But Android was just too good!
On the insignificant side of the story, Microsoft and Symbian are struggling to survive, Microsoft actually surpassed BlackBerry sales, with 7.4 million units sold vs 6.1 million from the RIM company. Now, Microsoft OS secured 3.3% of the smartphone market, a 0.7% increase from 2012.
From the manufacturers point of view, LG and Samsung are benefiting the most from the Android wave, the lion’s share was taken by Samsung obviously with 31.5% market share and followed by LG with a tiny 5.1% (which is not that bad).
While smartphones sales are soaring, making Google, Apple and Microsoft very happy, the bust in the feature phone market took Nokia by surprise, because the Finish company still relies heavily on its dumb phone business to increase the net profits and stay afloat. But their Lumia line is doing good, nevertheless, with a cool 113% increase in sales figures from 2012.