The Rise Of Mobile Gambling
The world’s first online casino was launched in 1996 and mobile gambling wasn’t even a consideration at that point in time. However, mobile gambling has taken the industry by storm in the last several years.
The Apple iPad was launched in 2010 and helped contribute to the growth of mobile gambling. Players could now play on bigger screens with touchscreen capabilities, 3D graphics and better technology.
A study in 2010 by Gartner revealed mobile gambling revenues exceeded $4,500,000,000 the year prior (2009) and were forecasted to exceed $5,500,000,000 in 2010. Since then, the industry has seen a huge rise.
It didn’t take long for mobile gambling revenues to nearly double.
According to data presented to us on the RightCasino history of online casinos infographic – $10,000,000,000 was wagered through mobile devices in 2010. Those numbers are small compared to today’s forecasts.
Juniper Research estimates mobile gambling revenues will exceed $40,000,000,000 in 2015.
Growth isn’t expected to stop in the next five years either. As more emerging markets penetrate the market due to the increase in smartphone penetration – mobile gambling revenues are only going to go up.
China and India are two markets mobile gambling operators want to enter in the next five years.
Africa is another relatively untapped market and the continent is already ripe with opportunity. More and more Africans are acquiring smartphones and there are already a lot of mobile payment options in Africa.
Google has estimated roughly 50% of searches are done on a mobile device now.
Websites that aren’t mobile or “responsive” are now encountering lower rankings on major search engines, such as Google. Google announced in 2015 that non-mobile websites would be ranked lower than mobile sites.
Why has mobile gambling seen such a rise in recent years?
Part of the reason is because of international growth in emerging markets where mobile devices are way more prevalent than computers. These new users are coming online through mobile phones and not computers.
Smartphone and tablet usage is also a growing trend in established markets like North America and the UK.
More people are now investing in tablets to use around the house because they’re just as powerful and way less clunky. You can easily use a tablet while laying on the sofa, but that’s not the case with a big laptop.
Apple announced in January 2015 that they sold the billionth iOS device. Recent research has shown that the company is likely to sell the billionth iPhone in Q2 or Q3 2016 as well.
Want to learn more about the rise of mobile gambling, plus information on mobile casinos and games?
Make sure you read this mobile guide by RightCasino – it includes reviews on the top mobile casinos, a list of available mobile games with rules and information on platform compatibility.
Mobile gambling is already worth billions and the industry still has lots of room for growth.