Top Three Apps That Enhance a Customer’s Retail Experience
The retail market is one of the most competitive industries out there. Retailers are constantly looking for ways to gain more customers, create loyal customers, and increase their sales. One of the most efficient ways to go about that is to provide customers with a top notch shopping experience. There are plenty of ways this can be done, but thanks to technology apps are now playing a part in the process.
Here we’ll take a look at three different apps, all of which are meant to enhance the customer’s retail experience when they are out shopping. Whether it’s helping to locate the best deal, finding merchandise in the store, or just product information in general, each of these can transform the type of experience a shopper has in-store.
Scandit Mobile Self-Scanning
One common complaint that shoppers have is that they get stuck waiting in long frustrating lines at stores, sometimes putting them off buying all together. Retailers are well aware of this issue and are constantly looking for ways to speed up the check-out experience, and make it as convenient as possible for shoppers.
This is when the Scandit mobile self checkout app comes into play. Retailers that use this tool are putting control into the hands of shoppers since they will be able to check themselves out. That means no line-ups and less floor space dedicated to cashier desks. All shoppers have to do is use their smart phone to scan the barcode on the products. While this technology isn’t available in all stores at the moment, it seems to be a step in the right direction.
The ShopSavvy app is dedicated to helping shoppers find the best possible deals out there, which makes it incredibly popular. The way it works is that you can compare prices, shop online and in-store viewing all the current deals, and scan barcodes/QR codes while you are out in order to get real-time price comparisons. The app even provides product recommendations, which can enhance the experience further.
If you’re unsure of the store’s price matching policy, not to worry as the app also provides you with details on all the big stores and their policies.
While most big retailers have their own dedicated apps nowadays such as Target, Home Depot, Sephora, and Ulta, it is the Walmart app that really stands out and sets the bar right now. The app was completely re-worked last year and now offers more features than ever before. And it’s not just that it has a lot of features, it’s the fact that the features are useful and are meant to make shopping in-store more convenient and efficient.
Stand out features include the Store Assistant mode that actually guides them through the store to the item they are looking for, barcode scanning so you can get a price and information on the product instantly, and the ability to make a shopping list right within the app.
This is just a small look at the many apps dedicated to enhancing a customer’s retail experience today.