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What to Do When Mobile Search Queries Overtake Desktop

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The official statistics indicate that in certain countries there are more mobile search queries than tablet or desktop computer queries on Google.

The major turning point for this was when Google introduced an important update to its algorithm, which placed high emphasis on mobile-friendliness as a ranking factor. The update penalizes websites that are not fully-optimized for mobile devices and rewards those with mobile-friendly layouts, Bluehat claim.

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What things to keep in mind when optimizing a site for mobiles

 

Responsive design implementation

 

There are a number of configurations Google recognizes as mobile-friendly: a separate site for mobile devices, dynamic serving and responsive design. The latter is the number one design pattern Google recommends, and there are a range of benefits that come with it.

 

  • Responsive design uses the same URL to serve the content. What that means is that Google needs to crawl only a single version of a website. This has its own benefits – it is easier for the search engine to discover and rank your content accordingly. This also helps users avoid the possibility of clicking on the mobile link of the site, while on a desktop computer, which is quite a disruptive experience.
  • Fewer sites to maintain. – You can keep one set of resources instead of maintaining several websites for different devices.
  • Reduction in load time. – The speed with which a website loads is important, especially when you are accessing it through a mobile device. You don’t have to use a redirect to load specific page element because responsive design has one URL for all content, irrespective of device type.

 

Allow Google bots to crawl your assets

 

It is very important that Google’s bots are able to crawl your CSS, JavaScript and image files. You shouldn’t be blocking any page assets from using robots.txt by accident. If you do, Google will be unsuccessful at indexing your content. The “Fetch as Google” tool allows you to see how Google sees your content.

 

Ensure your overall design and content work on mobile

 

The following are some tips to make your website easy to interact with and legible on mobile, tablet, and desktop devices:

 

  • Make your fonts larger – Having small fonts means your visitors will need to zoom when reading your content. No matter which design people are using, larger fonts lead to a much better experience. Headlines should be no less than 22px is size and body text shouldn’t be less than 14px.
  • Touch-friendly CTA – One of the most frustrating experiences is when a person has to fiddle around and zoom just to click the call-to-action button on his smartphone. A button should have a size of no less than 44px in height and 44px in width so that people have no problem pressing it with a finger.
  • Use a compressed file size for high-quality images – because of the lower internet connection for mobile devices and the technical parts of phones, they tend to load larger file sizes slower. Optimization of images for mobile devices calls for smaller file sizes and compression.

 

 

Having a mobile-friendly website brings more traffic to your site and increases your chances for conversion, as one PPC agency used to say.

 

 

 

 

 

 

 

 

 

 

 

 

 

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