After being subjected to many leaks and unofficial spec sheets, the long awaited Xperia Z finally gets an official unveiling. At the CES 2013 press conference this afternoon, Sony announced its latest flagship phone which is aiming to dominate the early quarter of this year. Coming with a big impressive screen the Xperia Z is indeed a thing to behold. Packing a 5-inch 1080p Full HD Reality display the Xperia Z is on hell of a looker. A Qualcomm Snapdragon S4 Pro and 2 GB or RAM working under the hood makes Xperia Z one of the fastest smartphones on display this year. The design is certainly praise worth with the sleek and stylish “glass slab” front and dust and water resistant chassis rivaling the efforts of LG’s Nexus and Optimus offerings. The Xperia Z is said to launch globally in the first quarter of 2013, a move that might elevate Sony back into the top dogs of the business. Introducing Xperia™ Z –the best of Sony in a premium smartphone     Full HD 5” Reality Display with Mobile BRAVIA Engine 2 for super brightness and clarity Sony’s media applications deliver rich user experiences and instant access to entertainment services Easy and fast One-touch functions to wirelessly share music, photos and videos across devices New stand-out Sony design with water and dust resistance The President and CEO of Sony Mobile Communications, Kuni Suzuki said, “With Xperia Z, we are bringing over half a century of innovation in TV, imaging, music, film and gaming to create a superphone experience that truly stands out, With great specifications, Sony’s media applications, One-touch functions and outstanding battery life, Xperia Z is well positioned for leadership in the smartphone market. By putting smartphones at the heart of our strategy, Sony is enabling people to create, enjoy and share content and experiences like never before.” Looks like Sony is more prepared to tackle the smartphone market this year around too with the representative admitting that, “Sony took eyes off the ball”. Learning from mistakes is certainly the first step towards success. The other model Xperia ZL is said to be slightly smaller but with the same screen and slightly thicker than the Xperia Z. It is said to launch in select regions. We will keep you posted regarding further developments.

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