5 FACTORS TO CONSIDER BEFORE CREATING A FITNESS APP
The creation of digital apps has helped revolutionized the health & fitness industry, with more people finding it easier to choose healthy lifestyle options. Also, it has connected people with a larger fitness community and access to quality information. These benefits and more has led to a surge in demand for fitness apps.
If you are looking to tap into the potential of the growing market as an offline fitness business owner or a fitness investor. There are some factors to consider before delving into fitness app development.
5 Factors to Consider Before Fitness App Development
Type of Health & Fitness App
There are various aspects to health and fitness, and these apps can be grouped based on the area of health & fitness they focus on, such as:
Fitness Tracking Apps: this type of app is focused on helping users keep track of their health activities. Examples of these are apps that track the time, distance, and frequency of physical activities like jogging, run and walking.
Workout and Exercise Apps: these are apps that assist users with weight loss and staying fit. The app works like a personal trainer, as it collects user health data to create custom training plans.
Nutrition and Diet Apps: this type of apps assists users in tracking and changing their diet and nutrition plans. It also tracks the number of calories consumed and burned daily.
Knowing the audience your app targets is crucial to developing a successful health and fitness app. As the age group, your audience falls into assisting you in tailoring your app features and set appropriate monetization models.
As much as it is for an app bettering human health, it is still a business, and some form of revenue is expected from your investment. Here are the most common forms of mobile app monetization models:
- In-App Advertising: this is a model one everyone is familiar with, as users get the app free, but ads are promoted at intervals while you use the app, or they are docked at a corner in the app or both.
- In-App Purchases: for this model, apps are downloaded at no cost, although virtual products are sold within the app as a means to get ROI.
- Paid Model: as the name suggests, the app is purchased at a price to access it. Usually suitable for business with established brand recognition.
- Subscription: similar to the paid model, except that the app isn’t purchased, but it can only be used after payment of a subscription fee for a monthly or yearly period.
- Freemium: in this model, the app is gotten at no cost, although access to some app features is limited until users purchase them.
Choosing a Platform
Choosing the operating system your app will run on is crucial to the success of your app. Your decision should be based on the platform that is usually used by your target audience, app features, security, and flexibility. The choice is between Android, IOS, and Windows, although you can run your app on all platforms depending on your budget.
Outsourcing to a Fitness App Development Company
Hiring an app development company is advisable, as the health & fitness market is very competitive. Outsourcing to companies dedicated to developing health & fitness app is key to starting off your app on the right foot. Be sure to examine the company’s portfolio and engagement model.