Top Mistakes Made When Opening an E-Commerce Store
A modern entrepreneur can simply start a business online, but there are typical mistakes that hinder his or her business development.
In this article, we will tell about the typical mistakes made by new business owners not only at the development stage but also during the start of online sales.
We invite you to familiarize yourself with a hit parade of common mistakes in the development of the site and the launch of sales on the Internet, which block entrepreneurs the way to success.
LET’S START WITH THE MOST POPULAR MISTAKE – THE LACK OF TECHNICAL SPECIFICATIONS AND THE GOAL OF CREATING A SITE
Blurred idea of what should be the site – a frequent phenomenon. The customer is burning desire to run their own online store, but he does not have an exact understanding of what he wants.
The client appeals to the studio, with the expectation that everything will be done for him, including make up the terms of reference. So it does not work. Most likely it will turn out the e-commerce shop which will not solve your problems. Drawing up the TOR requires cooperation. Choose references and examples of sites that have attracted your attention, choose required extensions to install like apps order and product fees shopify, and thus simplify the process of drawing up the terms of reference for yourself and the developer. Work together to develop the TOR, specify the details and communicate in a way that it is clear what you are talking about, and you and the developer. Clarify and detail each point, for modifications and corrections will affect the cost of development.
You will no doubt be able to entrust the drafting of the TOR to developers, but it will affect the budget. Of course, the terms of reference will be drawn up for you. All you will need to do is show examples that you like and pay attention to the details and subtleties of the TOR.
NO SALES KNOWLEDGE AND EXPERIENCE. THE ONLINE SHOP IS LAUNCHED WITHOUT ANY SKILLS OR PRACTICE
Of course, at the moment, you can start selling online in just a few minutes, without technical skills and knowledge. But do you understand how to proceed?
Firstly, it wouldn’t hurt to make a plan, to study the sphere of reality and competitors. It is important to understand the structure of this business from the inside. Share your opinion with friends, ask friends for advice, consult with knowledgeable people, and finally – google it. Even minimal information will help when you start a business. Don’t avoid constructive criticism, if you don’t know something and don’t know how to do it, then you have to learn and not be shy about it. Don’t be afraid to make a mistake. To go from idea to launch the site without making mistakes almost no one.
EXCESSIVE ATTENTION TO RICH FUNCTIONALITY AND BEAUTIFUL DESIGN IS ALSO A SIGNIFICANT MISTAKE.
A crazy amount of time and energy is spent on beautiful design, with bright headlines, shimmering texts and flashing pictures. “Long live the beautiful site!” – the customers screaming.
You should not jump above your head and want to do everything at once. Gradual increase in functionality – the key to a quality website. Do not forget to conduct multi-variant and A/B-testing to make the right decisions, and after you build functionality that will meet the requirements and modern trends.
NOT UNDERSTANDING THE IMPORTANCE OF PROMOTING AN ONLINE STORE
You’ve developed a website, it’s been launched, it’s been a while, but nobody orders. There are cases when customers believe that after launching the site sales will immediately begin to grow. These “cases” tend to minimize their business for a year, and sometimes enough and a few months.
How will Internet users learn about your online store? Only if you will be engaged in promotion.
Promotion is a constant work, time and considerable effort to bring information to the users of the site.
Promotion should be distinguished from the marketing functions that are important to work with customers online store, maintaining their loyalty and motivation to purchase goods.
INDEPENDENT IMPROVEMENTS OR CORRECTIONS OF DESIGN AND FUNCTIONALITY MADE BY CUSTOMERS WHO DO NOT HAVE TECHNICAL KNOWLEDGE AND SKILLS.
Most often, such customers’ creativity has to be corrected by specialists from the studio. In the end, you will spend twice as much, and initially, most likely, planned to save money.
If you do not have the appropriate skills and knowledge – do not try to make corrections or modifications to the project. At least, you will ruin everything, and the design and functionality of your online store.
Also, there are cases when the customer turns to his friend, friend or freelancer. If you plan to run a professional online store, with a large set of functions, you should know that the freelancer or your friend may not have enough experience and knowledge to qualitatively refine the resource.