Selection purpose of the The New 7 Wonders of NatureFirst, The New 7 Wonders Foundation hosting the New 7 Wonders aims for management, preservation of the below world heritage under motto "Our heritage is our future!".Second, through movie, TV, internet, book etc make people feel wonder and beauty of artificiality and nature which are heritage of the world so that prevent destruction and damage in advance.Third, The New 7 Wonders Foundation primarily operated by donation and copyright earnings takes the lead in historical research of the whole world heritage and cultural, natural legacy preservation for cultural diversity by using 50% of the earnings generated through business.