The direct exam or test for any academic discipline is always preceded by a short enough period, the student must concentrate, systematize their knowledge. To put a computer language, it must "take information from long-term memory in operative", making it ready for immediate and effective use. Specificity of the period of preparation for the exam or test is that the student has no studies (to do this is simply no time): he only remembers and organizes studied. The proposed grant will help students in solving this particular problem in relation to the course "Marketing." The content and structure of materials meet the requirements of the State educational standard of higher education. The publication is intended for students of higher educational institutions.This audiobook is in Russian.