Best Link Building Practices for 2020
Link building is the number one most effective strategy for sending organic traffic to your site. While companies like Yahoo! and Alta Vista used the content on your website to determine search engine ranking, now the tech behemoth Google uses high-quality links as the main indicator.
Unfortunately, some search engine optimization (SEO) strategists have engaged in fraudulent link buying activities, which merely harm a website’s ranking. Yet you don’t have to turn these detrimental practices to create impactful link building. Plenty of clean link building strategies exist and below are the best methods for your 2020 SEO strategy.
Broken Link Building
This white label link building method is one of the simplest, easiest techniques to do. And the best part about it is you are not begging someone to link back to your site, you are actually adding value to theirs.
To do this strategy, you need to search the web for broken links and then email the site’s creators to let them know and offer your website link instead. To make your search for broken links more efficient install Chrome extensions like Check My Links, Domain Hunter, or LinkMiner.
In some instances, webpages that previously linked to your site are lost or a webpage citing you just doesn’t actually backlink to your website. For this method, you need to hunt down pages mentioning your un-linked content and send them an email to link to your site.
Losing links means when a website that previously linked to yours is now removed. This could be because they changed their URL, their website is down, or they just decided to remove the link. A number of platforms exist to help you find these unmentioned links such as BuzzSumo, Majestic, Moz, SEMRush, and Google Alerts.
Resource Page Link Building
Resource pages are pages linking out to content they believe is important for their target audience. To find these link building opportunities, use keywords to sift through search engines like Google or Bing. Add your given keyword to one of the following phrases: inurl:links, helpful resources, useful resources, or useful links.
Once you found a resource page, determine if the webpage is worth the effort and make sure your content appropriately fits with that resource page. When you send the link request, give the site owner incentive to link back to your brand by suggesting you will share their webpage on social media (providing them with increased exposure) or let them know your blog post offers more relevant, updated information on the topic.
Guest blogging is a great opportunity for you to build greater awareness for your brand and also form relationships with significant influencers in your industry. Find opportunities with websites that have a major following and that fit in with your niche. When starting out, use search engines to find sites that are actively seeking guest posts.
Once you become an experienced guest blogger, you can start pitching to any website. For this technique, it is best to pitch to large, authority websites with active audiences, otherwise, you might be wasting your efforts.
We live in an image-centric world so having content filled with pictures, infographics, and illustrations is incredibly helpful for your brand. Nowadays, internet users don’t have a lot of time so they don’t want to read a thousand-word, text-heavy document. Instead, users want information that is succinct, straightforward and allows them to easily and quickly identify the information they are looking for.
Visualizations of concepts, ideas, and strategies do this well. In fact, infographics are shared three times more than any other content. So if your site has a lot of infographics, your backlinks could certainly surge.